In response to the latest Covid-19 announcements we are adding new services to our offering and adapting some that we already have. To ensure that we remain compliant with the latest government announcement we have had to close our stores in their typical format for the time being, but rest assured we're still here to help fulfil your sport and exercise needs. Please see an updated list of services below, where some services may not be possible right now but please do get in touch so that we can ensure we help you as soon as it is possible again.

Pick & Collect

The sporting version of a take-away! We're sorry that we can't welcome you into our stores at the moment but we're excited to offer a new Pick&Collect service at our Elite Sport store in Hitchin's town centre. Simply make a booking (here) to visit us on a Monday or Thursday. You will find that we have moved our counter to the front door so that we can serve you safely without having to enter the shop. Simply ask our staff to bring you the item(s) you're looking for, we'll bring them to the till allowing for social distancing, once you're happy all you need to do is pay at the counter outside the shop and you're good to go!
* Please ensure that you have received a confirmation of your booking request before arriving. Once your booking is confirmed please arrive at the start of your time to give you the most time to pick and take-away to ensure that your time doesn't overlap with others *

Local Delivery

We are operating a local delivery service within a 15km radius of Hitchin town centre, as another way to get your exercise fix during lockdown 3.0 (charged at £5). We will be adhering to all social distancing requirements for this option. For confirmation of what areas we cover please see the Local Delivery page here. We're not a delivery company so we do things differently but you do get the personal touch. We don't have an automated system so we will call you on the day of delivery with rough time of arrival to you. If you need to delay the delivery just let us know and we'll do our best to suit your needs. Please be aware that the Local Delivery service will be operating on Mondays & Thursdays (subject to change) where we aim to get orders delivered by the earliest operating day.
All you need to do is check that you're inside our radius and select the local delivery option at checkout.
If you are outside of our radius don't worry, we are still dispatching orders with DPD periodically.
If you have any questions about this service please feel free to get in touch by email to


Gait Analysis

Free Gait Analysis at Elite Sport - Book your gait analysis visit here!

At Elite Sport, we offer a free Gait analysis to provide you with essential information about your running style and measure your degree of pronation.  It involves running for a few minutes on a treadmill while a video is made of your feet. This footage is then slowed down and analysed in detail by one of our trained staff who will explain the findings. You can then try a variety of shoes selecting cushioning, structured cushioning or maximum support options according to the results. A correct shoe type will counter-balance overpronation or underpronation and help to reduce the risk of injury and improving running efficiency.


We are a running specialist and offer excellent service, honest advice and a wide range of products

Running is a great sport, but it causes high impact on the joints and bones of the feet and legs, so injuries are not uncommon. Ensuring you have the right shoes with the appropriate amount of support for your physiology can have a big impact on the likelihood of sustaining injuries. It can also make running more enjoyable and help you achieve your goals.


All of our team are fully trained to find the right shoes to match your running style with a free gait analysis in our store in Hitchin

Hockey Goalkpeeper Fitting

More information coming soon! In the meantime, if you would like to book a time slot with one of our Goalkeeping specialists for a fitting and to try on our impressive range of equipment, please get in touch by email at